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9 January, 2024
Avoid the January Blues: Our top tips for maximising the January sales
Industry blog: The latest blog post discusses our 5 top tips for success during the January Sales using our payment solutions, services and tools...

Having the right payments partner by your side is essential to achieving success, maximising sales and repeat custom, with one good experience potentially leading to a customer returning; plus, a flexible partner can help you achieve success quickly and effortlessly. To understand how we can help your business, we've compiled some tips to help with sales, security, and payments management.


1) Ensure you have the right devices and tools in-store for the job  


If your brick-and-mortar store is having issues with significant traffic due to events such as sales, leading to queues and long waiting times for service, then our axept® PRO payment terminals could be just what your business needs.  


January Sales offers brick-and-mortar and Ecommerce businesses the opportunity to boost revenues and revigorate their inventory by engaging with customers who are price savvy, with products that may have yet to sell as well as they ought to have.

We've designed our payment software for use with a range of sleek terminals that're full of features and functionality and work in various locations, meaning your business can flourish no matter where your customers are or how they want to pay.  


We can provide mobileportablefixed countertop and unattended terminals so that every area of your business is covered for customers to pay quickly and easily with just a tap of their card or mobile device.  


We also ensure that your business can produce the end-of-day reports and easy reconciliation needed to make the close of business hassle-free; plus, our direct acquiring customers can quickly log in to access their transaction data in real-time, with reporting, settlements, billing and more via our Merchant Portal.


2) Use online solutions to accept payments 24/7 the way your customers want to pay, anywhere in the world, even without a website

Getting a website checkout page to reflect your brand with all the latest payment methods, or being able to accept quick payments via email or phone can help businesses that want to increase online sales revenue, even without using a website.


Our Online Payment Solutions are set up with Ecommerce customers and merchants at the forefront of mind, with all major card schemes, alternative payment methods, and website platforms supported.

We can easily integrate our website payments checkout solution with top popular platforms such as BigCommerce, WooCommerce, Magento 2, OpenCart and many more, and we can even set it up with bespoke custom websites.

Having a quick and easy integration with the correct payment methods for your business can help massively avoid cart abandonment, one of the main reasons consumers may leave your store without making a purchase.

We have all the most prominent and popular payment methods for your needs, so with a quick consultation and review of your current setup, we can suggest the best way forward to meet your needs so that checkouts are completed, and payments start flowing in.


We can also custom brand your checkout to ensure that your brand is consistent throughout, helping the consumer navigate seamlessly without friction.  


Our Hosted Fields solution is set up to work with WooCommerce platform users so they can safely and securely store card and customer details for returning business, also helping reduce cart abandonment.  


You don't even need a website if you're a sole trader or someone who only needs to send a quick link to accept payments over the phone. We offer our directly acquired customers access to our Payments Links tool and our Virtual Terminal for simple and secure online payments.  


Our Payment Links feature is accessed via our Merchant Portal. If you don't have a website, you can log in and create a Payment Link, then send this to your customer via email or your preferred communication channel for quick payment, all processed in real-time.  


The Virtual Terminal is also accessed via our Merchant Portal. It lets merchants log in once they have accessed the Virtual Terminal; it enables them to securely accept card payments over the phone, all shown on the portal in real time.  


3) Don't get bogged down with multiple vendors, channels and platforms 

Using multiple vendors to accommodate your payment needs can add unnecessary time and money to your day, but we can provide a range of solutions and tools from one provider.


You can manage all our payment solutions in one place as an acquiring merchant. Once you're set up with a payment solution, our Merchant Portal lets businesses monitor, manage, and report their online or POS payments.   


Users can also manage their staff access via multiple business entities and pull detailed reports on their business's transactions.  


For easy reconciliation, our Billing and Settlements & Statements sections allow users to search and download their statements with just the click of a button.  


Everything in one place makes running a business both in-store and online seamless and unified, without using multiple vendors, saving time and money, and all set up to help you thrive.  


4) Ensure your payments are safe and secure 

Gaining trust and loyalty is vital in today's buying space, so working with a payments provider that has all the security protocols in place can help your business perform transactions with complete peace of mind. 


We're 3DS v2 and PCI DSS compliant as well as P2PE v3 approved, ensuring frictionless online and POS sales, so payment authentication and card details are safe with our solutions in place, meaning fewer passwords, pop-ups and customer input – which again can help reduce cart abandonment and speed-up payment processing.


We're also partnered with Signifyd as our integrated fraud security provider, helping your business avoid chargebacks, dramatically reduce false declines and eliminate manual review while demonstrating the ability to increase the number of approved orders. 


5) Get in-country and online Support for the best results


Finding a provider who is there for you throughout your journey is crucial for success. At DNA Payments, we're proud that our Support is all UK-based, with our team dedicated to ensuring you get the best level of service available when you need us most.  


We've worked hard to ensure that merchants needing a payment solution can get set up as quickly as possible, and in most cases where just one or a few solutions are required, we can get you up and running in a couple of Days.  


Our team of experts can help with businesses of all shapes and sizes to ensure that from first contact to getting your serving your customers, we're there every step of the way.  


We also have online chat support, an FAQ sectionhelpful guides, and videos to educate our merchant base as much as possible with a complete and comprehensive communication welcome journey throughout the process, with loads of touchpoints for your success.  


Interested? Get a quick quote  


If you feel your business would like a consultation for any of the above, then please reach out, and our team of experts will be happy to help, so click here for a quick quote

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