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9 August, 2024
What's true omnichannel, and how can it specifically benefit retail, hotel, and hospitality businesses?
Let’s delve into the world of omnichannel and explain why it's the way forward for a variety of sectors, especially medium to large estates.

Omnichannel business cases and why we fit the bill


Most modern businesses in the retail, hotels and hospitality sectors will have a real mix of online and in-store offline payment scenarios, with additional operational needs to meet the customer where they want to pay, such as at the counter or the reception, in advance while travelling to the premises, using a website to book or pay, at the table when eating or drinking, via an email payment link, or over-the-phone.


With our true omnichannel suite, you can offer your customers a seamless and secure payment experience. We've ensured that their payment process is convenient and hassle-free in various business locations, regardless of how they choose to pay.


These scenarios can involve using several methods, such as contactless cards, mobile devices, banking apps, or an online website. To keep the business day flowing, merchants need to avoid long queues or website checkout cart abandonment, which can affect sales, with quick payment processing.


Step into the world of DNA Payments, a true omnichannel payments provider! We offer a comprehensive payment ecosystem that can fit everything under one roof, end-to-end. This omnichannel solution ensures a frictionless buying journey and customer experience, with custom branding throughout, all managed via a single API. True omnichannel is a term that truly reflects the nature of a comprehensive payment solution that's genuinely 100% omnichannel. In simpler terms, true omnichannel means that our solution covers all aspects of your business's payment landscape and requirements, from in-store to online and everything in between, giving you peace of mind with our robust security measures.


Since our inception in 2018, we've worked tirelessly to bring together a range of businesses servicing the merchant and enterprise spaces under our group through targeted, strategic acquisitions and partnerships. Our commitment to excellence has been recognised with a recent award win in the 'Best POS/Payment Innovation' category at the 'World Catering Technology Awards 2024'. This award further solidifies our position as a trusted provider, demonstrating our dedication to delivering innovative and reliable solutions to our clients. We've partnered with a range of partner types, such as payment methods, fintechs and more, showcasing our ability to cater to a diverse range of business needs.


So, how can DNA Payments bring a variety of payments to my business, all under one roof?


As business owners, we understand the challenges of managing multiple providers and platforms, which can complicate day-to-day and end-of-day activities. Our true omnichannel suite is designed to alleviate this stress. It offers a comprehensive ecosystem tailored to your unique business, all under one roof—no more jumping from provider to provider or platform to platform. With everything you need available via a single API, we can streamline your business day, boost your bottom line, and enhance your customer experience. Experience the convenience of true omnichannel and free yourself from the hassle of managing multiple payment providers.


True omnichannel empowers you to accept payments via various types and methods, whether using cards, mobile devices, or online, and it equips you with the tools to efficiently report, manage, and monitor transactions, settlements, and billing. With all these integrations, hardware, software, and tech available at your fingertips, it's a solution that simplifies your operations and increases efficiency, all with the convenience of a single, user-friendly interface and without needing a third-party acquirer. Take control of your payment processes with DNA Payments. Rest assured, our robust security measures ensure your transactions are safe and secure.


Let's dive a bit deeper into true omnichannel, end-to-end!


The customer wants to pay or book either online or anywhere on your premises. We provide slick and robust POS payment hardware from leading manufacturers, Android-based, hardware-agnostic software, EPOS systems, Website Payments, Payment Links, and a Virtual Terminal—all with our own acquiring to ensure this is all taken care of via one provider, integration, and API. We integrate with all the latest cards and alternative payment methods. The process of accepting payments involves [specific steps or tools], ensuring a seamless and efficient payment experience for your customers.


The customer wants a partial refund or a refund. We provide refunds for online and offline transactions via our Merchant Portal, where businesses can perform full or partial refunds to the customer's account. Our refund process is [specific details about the refund process], ensuring that you can easily and quickly process refunds for your customers.


The customer wants to add a gratuity, knowing it's safe in the hands of the business, and it goes to the staff. We've partnered with the leading tips platform, TiPJAR, to meet the new legislation for staff tips, all integrated with our POS terminal software. The process of adding a gratuity involves [specific steps or tools], ensuring that your staff's tips are handled transparently and fairly.


The business wants to view or pull up reports, manage their payments, or download their settlement data or statements. We provide all these tools on our Merchant Portal, which offers real-time granular data, billing information, and reconciliation with a single login for multiple business entities. You can access [specific types of reports or data], giving you a comprehensive view of your business's financial performance and transaction history.


The business manages a large estate or is an SME looking for one POS device. We can service large corporate clients looking for multiple devices for various buying scenarios in one or more locations. We also cater to smaller businesses just looking for a single device. Whether you're a retail chain, a hotel group, a restaurant, or a small boutique, our suite has the flexibility and scalability to meet your unique needs. With true omnichannel, you have the power to adapt and grow your business as per your requirements.


The business manages a busy working floor that needs a mix of sales, ordering, refunds, and more at multiple points of sale. Great, we have you sorted with our EPOS system. We can provide a complete EPOS system with various payment terminals or integrate it with your existing setup, making taking orders or paying at the counter, table, or reception/greeting point user friendly.


The business has questions or needs support. We provide UK-based support with a dedicated call centre, online guides, FAQs and online chat support, plus end-to-end integration support for bespoke setups. We're here to ensure your journey with us is smooth and successful. Our customer support team is available [specific hours or response time], ready to assist you with any queries or issues you may have.


Suppose a potential tech partner or ISV wants to grow its business and presence or integrate its tech with us. In that case, we provide a range of partnership types with great features and benefits to accommodate ISVs, referrals, and corporate partners. We've designed our payment systems to integrate your existing systems easily, minimising disruption and maximising efficiency. We value our partnerships and see them as integral to our mutual growth and success.


I want my website or POS solution to be custom-branded. We can set up your website checkout page and POS devices with your logo, colours, and look and feel. This ensures brand loyalty and awareness throughout the customer journey, enhancing your business's professional image and customer trust in your brand.


Secure payments provider


At DNA Payments, we prioritise your business. Our platform is fortified with robust compliance measures to prevent fraud and ensure your environment is highly shielded and encrypted. With protocols like P2PE v3, 3DS v2, and PCI DSS in place, we're committed to maintaining the best possible secure payment environment for your business and ours from start to fruition. Read more about our security protocols in our recent blog here 


Ready for your journey with us?


Are you ready to revolutionise your payment experience with true omnichannel  and DNA Payments? Discover how our Simple Unified Payments can transform your business. Visit our website and fill out the contact form here to get started on your journey with quick, secure and easy payments. We're excited to partner with you and help you take your business to the next level.


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